Is there a secret formula for improving your life? For making something a viral hit? For deciding how long to stick with your current job, Netflix series, or even relationship?This book is all about the equations that make our world go round. Ten of them, in fact. They are integral to everything from investment banking to betting companies and social media giants. And they can help you to increase your chance of success, guard against financial loss, live more healthily and see through scaremongering. They are known only by mathematicians - until now.With wit and clarity, mathematician David Sumpter shows that it isn't the technical details which make these formulas so successful. It is the way they allow mathematicians to view problems from a different angle - a way of seeing the world that anyone can learn.Empowering and illuminating, The Ten Equations that Rule the World shows how maths really can change your life. Review Sometimes books about numbers come along and we're so ecstatic that we just pop with delight. One such book is The Ten Equations that Rule The World -- Tim Harford ― More or Less BBC4Hugely entertaining, erudite and at times genuinely witty . . . it's nice to be spoken to in grown-up language by a genius. You will come away from Sumpter's book with a much clearer idea of why the world is less messy than it appears ― E&T MagazineThese aren't the equations of Newton or Einstein -- crisp relations describing the evolution of a clockwork universe. These are the equations of randomness, expectation, and imperfect information. The equations, in other words, of the real world. David Sumpter provides an entertaining tour that will change how you see the world -- Sean Carroll author of Something Deeply HiddenSumpter writes fascinatingly about his experiences as a consulting mathematician. . . I will encourage my mathematics undergraduates to read this book since it will inspire them by showing the relevance of mathematics to today's world and make them think about the moral issues they will face as mathematicians ― Times Higher Education About the Author David Sumpter is Professor of Applied Mathematics at the University of Uppsala, Sweden. He is the author of Soccermatics and Outnumbered, which have been translated into ten languages, and Collective Animal Behaviour, the leading text in the academic field he helped create. He has worked with a number of the world's biggest football clubs, advising on analytics, as well as consulting on betting.