The Phaidon Archive of Graphic Design -
The Phaidon Archive of Graphic Design -

The Phaidon Archive of Graphic Design -

od 2 226 Kč
Born of the traditions of fine art and printing, graphic design is a form of visual communication that seeks to inform, identify or promote through the combination of word and image. But unlike the written word or a work of art, a graphic design operates exclusively in the context in which it will be seen, and mediates between the wishes of the client and the expectations of the public. Moreover, a graphic work is created for mass reproduction.…
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Název produktu: The Phaidon Archive of Graphic Design -
Minimální cena: 2 226 Kč
Maximální cena: 5 482 Kč
Ušetříte až: 3 256 Kč
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Born of the traditions of fine art and printing, graphic design is a form of visual communication that seeks to inform, identify or promote through the combination of word and image. But unlike the written word or a work of art, a graphic design operates exclusively in the context in which it will be seen, and mediates between the wishes of the client and the expectations of the public. Moreover, a graphic work is created for mass reproduction. The field of graphic design, as we know it today, has its roots in two developments: the invention of the printing press in the fifteenth century and the Industrial Revolution of the eighteenth and nineteenth centuries, both of which contributed to the process of graphic reproduction. Today, trade, commerce, communications and culture continue to feed the need for graphic design, and technological developments - most notably the computer - are constantly broadening its possibilities. Of all the arts, graphic design comes closest to our contemporary daily life, as we interact with graphic design on an almost continuous basis. Five hundred graphic designs created since the advent of mechanical reproduction, are showcased in this archive - from the Gutenberg Bible and Nuremberg Chronicles of the fifteenth century, to the cutting edge magazines, posters and ephemera of today. An international survey of graphic designs from the beginnings of mechanical reproduction through to the present day illustrated with thousands of examples. Entries include newspapers, magazines, posters, advertisements, typefaces, logos, corporate design, record covers and moving graphics from around the world, which have set a benchmark for excellence and innovation. A book in a box that can be organised chronologically, alphabetically, by designer and category. Includes dividers to facilitate organisation. An unparalleled reference guide compiled by experts for both the design professional and enthusiast. Follow-up to the best-selling "Phaidon Design Classics". The Phaidon Archive of Graphic Design . Phaidonův archiv grafického designu obsahuje 500 grafických návrhů včetně novin, časopisů, plakátů, reklam, značek, log, korporátního designu, obalů hudebních nosičů a pohyblivé grafiky z celého světa, jenž se staly měřítkem pro špičkovou kvalitu a inovace v tomto oboru. Speciální uspořádání knihy v boxu s přepážkami umožňuje seřazení listů podle vlastních preferencí - chronologicky, abecedně, dle projektanta nebo tématu. The Phaidon Archive of Graphic Design od nakladatelství Phaidon v kategorii | English literature | Nonfiction | Art, Architecture and Photography za skvělé ceny na e-shopu Knihydobrovsky.cz

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