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Cambridge University Press Management in English Language Teaching

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Publikace: Teachers who are making the transition into management need to gain expertise in specialist areas such as personnel, marketing and finance. This book provides an introduction to these three areas, a section being devoted to each. 'People and organisa - White et al. Anotace: Kniha pro učitele zaměřená na ...a dál?

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Specifikace Cambridge University Press Management in English Language Teaching

Kategorie Učebnice/Odborná literatura
Nejnižší cena 1 352 Kč

Publikace: Management in English Language Teaching - White et al. Teachers who are making the transition into management need to gain expertise in specialist areas such as personnel, marketing and finance. This book provides an introduction to these three areas, a section being devoted to each. 'People and organisations' covers staff selection and development, managing curriculum development and innovation, and organising resources and information. It emphasises the importance of communication. 'Marketing' begins » ... a dál?

Produkt Cambridge University Press Management in English Language Teaching

Cambridge University Press Management in English Language Teaching - parametry

Název produktu: Cambridge University Press Management in English Language Teaching
Výrobce: NEUVEDEN
Minimální cena: 1 352 Kč
Maximální cena: 1 470 Kč
Ušetríte až: 118 Kč
Průměrné hodnocení uživatelů: 4 bodů z 5
Počet hodnocení: 1 x
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  • 4
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Publikace: Teachers who are making the transition into management need to gain expertise in specialist areas such as personnel, marketing and finance. This book provides an introduction to these three areas, a section being devoted to each. 'People and organisa - White et al. Anotace:

Kniha pro učitele zaměřená na školní management

Popis:

A practical guide for language teachers who may become involved in

the management of students and of colleagues institutions as the

financial aspects of running a school development; communication in

schools; organizing resources and information; managing curriculum

development and innovation. Part 2 Marketing: what is marketing?;

the marketing mix; developing and implementing the marketing plan.

Part 3 Finance: financial records and statements; cashflow

management and management accounting; using financial information -

budgets Contents: Part 1 People and organizations: organizations;

staff selection; staff development; communication in schools;

organizing resources and information; managing curriculum

development and innovation. Part 2 Marketing: what is marketing?;

the marketing mix; developing and implementing the marketing plan.

Part 3 Finance: financial records and statements; cashflow

management and management accounting; using financial information -

budgets Publikace: Teachers who are making the transition into management need to gain expertise in specialist areas such as personnel, marketing and finance. This book provides an introduction to these three areas, a section being devoted to each. 'People and organisa - White et al. Teachers who are making the transition into management need to

gain expertise in specialist areas such as personnel, marketing and

finance. This book provides an introduction to these three areas, a

section being devoted to each. 'People and organisations' covers

staff selection and development, managing curriculum development

and innovation, and organising resources and information. It

emphasises the importance of communication. 'Marketing' begins by

defining marketing and describing 'the marketing mix'. It goes on

to offer detailed guidance for developing and implementing a

marketing plan. 'Finance' deals with financial records and

statements, cashflow management, management accounting and using

financial information, all in terms which are accessible to

non-specialists. There are clear explanations in each area

supported by examples and case studies drawn from the author's own

extensive experience. Each chapter contains a set of follow-up

activities which reinforce and develop the content of the chapter

by relating it to practical issues.


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