Publikace: Teachers who are making the transition into management need to gain expertise in specialist areas such as personnel, marketing and finance. This book provides an introduction to these three areas, a section being devoted to each. 'People and organisa - White et al. Anotace: Kniha pro učitele zaměřená na školní management Popis: A practical guide for language teachers who may become involved in the management of students and of colleagues institutions as the financial aspects of running a school development; communication in schools; organizing resources and information; managing curriculum development and innovation. Part 2 Marketing: what is marketing?; the marketing mix; developing and implementing the marketing plan. Part 3 Finance: financial records and statements; cashflow management and management accounting; using financial information - budgets Contents: Part 1 People and organizations: organizations; staff selection; staff development; communication in schools; organizing resources and information; managing curriculum development and innovation. Part 2 Marketing: what is marketing?; the marketing mix; developing and implementing the marketing plan. Part 3 Finance: financial records and statements; cashflow management and management accounting; using financial information - budgets Publikace: Teachers who are making the transition into management need to gain expertise in specialist areas such as personnel, marketing and finance. This book provides an introduction to these three areas, a section being devoted to each. 'People and organisa - White et al. Teachers who are making the transition into management need to gain expertise in specialist areas such as personnel, marketing and finance. This book provides an introduction to these three areas, a section being devoted to each. 'People and organisations' covers staff selection and development, managing curriculum development and innovation, and organising resources and information. It emphasises the importance of communication. 'Marketing' begins by defining marketing and describing 'the marketing mix'. It goes on to offer detailed guidance for developing and implementing a marketing plan. 'Finance' deals with financial records and statements, cashflow management, management accounting and using financial information, all in terms which are accessible to non-specialists. There are clear explanations in each area supported by examples and case studies drawn from the author's own extensive experience. Each chapter contains a set of follow-up activities which reinforce and develop the content of the chapter by relating it to practical issues.