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Schultz H: Onward: How Starbucks Fought for Its Life Without Losing Its Soul

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Onward: How Starbucks Fought for Its Life Without Losing Its Soul - Howard Schultz. In 2008, Howard Schultz, the president and chairman of Starbucks, made the unprecedented decision to return as the CEO eight years after he stepped down from daily oversight of the company and became chairman. Concerned that Starbucks ...a dál?

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Specifikace Schultz H: Onward: How Starbucks Fought for Its Life Without Losing Its Soul

Kategorie Cizojazyčné knihy
Nejnižší cena 404 Kč

In 2008, Howard Schultz decided to return as the CEO of Starbucks to help restore its financial health and bring the company back to its core values. In "Onward," he shares this remarkable story, revealing how, during one of the most tumultuous economic periods in American history, Starbucks again achieved profitability and sustainability without sacrificing humanity. ... a dál?

Produkt Schultz H: Onward: How Starbucks Fought for Its Life Without Losing Its Soul

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Název produktu: Schultz H: Onward: How Starbucks Fought for Its Life Without Losing Its Soul
Výrobce: NEUVEDEN
Minimální cena: 404 Kč
Maximální cena: 609 Kč
Ušetríte až: 205 Kč
Průměrné hodnocení uživatelů: 4 bodů z 5
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Onward: How Starbucks Fought for Its Life Without Losing Its Soul - Howard Schultz. In 2008, Howard Schultz, the president and chairman of Starbucks, made the unprecedented decision to return as the CEO eight years after he stepped down from daily oversight of the company and became chairman. Concerned that Starbucks had lost its way, Schultz was determined to help it return to its core values and restore not only its financial health, but also its soul. In Onward, he shares the remarkable story of his return and the company's ongoing transformation under his leadership, revealing how, during one of the most tumultuous economic times in history, Starbucks again achieved profitability and sustainability without sacrificing humanity. Offering readers a snapshot of a moment in history that left no company unscathed, the book zooms in to show, in riveting detail, how one company struggled and recreated itself in the midst of it all. The fast paced narrative is driven by day-to-day tension as conflicts arise and lets readers into Schultz's psyche as he comes to terms with his limitations and evolving leadership style. Onward is a compelling, candid narrative documenting the maturing of a brand as well as a businessman. Onward: How Starbucks Fought for Its Life Without Losing Its Soul - Howard Schultz od nakladatelství Rodale Press (US) v kategorii English literature za skvělé ceny na e-shopu Knihydobrovsky.cz


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