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Robertson David: Brick by Brick: How LEGO Rewrote the Rules of Innovation and Conquered the Global Toy Indu

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Publikace: Brick by Brick - How LEGO Rewrote the Rules of Innovation and Conquered the Global Toy Industry - David Robertson; Bill Breen. LEGO is one of the world's best-loved and most familiar brands, adored by generations of children. What is less well known, though, is how close this iconic company came to total ...a dál?

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Kategorie Cizojazyčné knihy
Nejnižší cena 269 Kč

Publikace: Brick by Brick - How LEGO Rewrote the Rules of Innovation and Conquered the Global Toy Industry - David Robertson; Bill Breen. LEGO is one of the world's best-loved and most familiar brands, adored by generations of children. What is less well known, though, is how close this iconic company came to total collapse in 2003. Brick by Brick is the compelling story of a Danish family-owned company that enjoyed decades of success before its inability to keep in step with a rapidly changing market brought it » ... a dál?

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Název produktu: Robertson David: Brick by Brick: How LEGO Rewrote the Rules of Innovation and Conquered the Global Toy Indu
Výrobce: NEUVEDEN
Minimální cena: 269 Kč
Maximální cena: 335 Kč
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Publikace: Brick by Brick - How LEGO Rewrote the Rules of Innovation and Conquered the Global Toy Industry - David Robertson; Bill Breen. LEGO is one of the world's best-loved and most familiar brands,

adored by generations of children. What is less well known, though,

is how close this iconic company came to total collapse in 2003.

Brick by Brick is the compelling story of a Danish family-owned

company that enjoyed decades of success before its inability to

keep in step with a rapidly changing market brought it crashing to

earth. It's also the story of an extraordinary recovery. As

disaster stared them in the face, the management of LEGO embarked

on an audacious and innovative plan to turn their fortunes around,

and then painstakingly implemented it. Today, the company is riding

high once again, and enjoying results that are the envy of their

competitors. Granted unprecedented access to every part of the LEGO

Group, David Robertson not only charts each twist in the company's

story but explains precisely what went wrong and how it was fixed.

His clear-sighted analysis will prove invaluable to all those who

want to understand how companies can not only ride the storm of

change, but benefit from it. Publikace: Brick by Brick - How LEGO Rewrote the Rules of Innovation and Conquered the Global Toy Industry - David Robertson; Bill Breen.


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