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Lashinsky Adam: Inside Apple: How America's Most Admired and Secretive-company Really Works

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Publikace: Inside Apple: How America's Most Admired and Secretive-company Really Works - Adam Lashinsky. INSIDE APPLE reveals the secret systems, tactics and leadership strategies that allowed Steve Jobs and his company to churn out hit after hit and inspire a cult-like following for its products. If Apple is Silicon ...a dál?

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Specifikace Lashinsky Adam: Inside Apple: How America's Most Admired and Secretive-company Really Works

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Publikace: Inside Apple: How America's Most Admired and Secretive-company Really Works - Adam Lashinsky. INSIDE APPLE reveals the secret systems, tactics and leadership strategies that allowed Steve Jobs and his company to churn out hit after hit and inspire a cult-like following for its products. If Apple is Silicon Valley's answer to Willy Wonka's Chocolate Factory, then author Adam Lashinsky provides readers with a golden ticket to step inside. In this primer on leadership and innovation, the author will » ... a dál?

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Název produktu: Lashinsky Adam: Inside Apple: How America's Most Admired and Secretive-company Really Works
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Publikace: Inside Apple: How America's Most Admired and Secretive-company Really Works - Adam Lashinsky. INSIDE APPLE reveals the secret systems, tactics and leadership

strategies that allowed Steve Jobs and his company to churn out hit

after hit and inspire a cult-like following for its products. If

Apple is Silicon Valley's answer to Willy Wonka's Chocolate

Factory, then author Adam Lashinsky provides readers with a golden

ticket to step inside. In this primer on leadership and innovation,

the author will introduce readers to concepts like the "DRI"

(Apple's practice of assigning a Directly Responsible Individual to

every task) and the Top 100 (an annual ritual in which 100

up-and-coming executives are tapped a la Skull & Bones for a

secret retreat with company founder Steve Jobs). Based on numerous

interviews, the book offers exclusive new information about how

Apple innovates, deals with its suppliers and is handling the

transition into the Post Jobs Era. Lashinsky, a Senior Editor at

Large for Fortune, knows the subject cold: In a 2008 cover story

for the magazine entitled The Genius Behind Steve: Could Operations

Whiz Tim Cook Run The Company Someday he predicted that Tim Cook,

then an unknown, would eventually succeed Steve Jobs as CEO. While

Inside Apple is ostensibly a deep dive into one, unique company

(and its ecosystem of suppliers, investors, employees and

competitors), the lessons about Jobs, leadership, product design

and marketing are universal. They should appeal to anyone hoping to

bring some of that Apple magic to their own company, career, or

creative endeavor. Publikace: Inside Apple: How America's Most Admired and Secretive-company Really Works - Adam Lashinsky.


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