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Jossey Bass Museum Marketing and Strategy - Neil G. Kotler

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This newly revised and updated edition of the classic resource on museum marketing and strategy provides a proven framework for examining marketing and strategic goals in relation to a museum's mission, resources, opportunities, and challenges. Museum Marketing and Strategy examines the full range of marketing ...a dál?

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Specifikace Jossey Bass Museum Marketing and Strategy - Neil G. Kotler

Kategorie Cizojazyčné knihy
Nejnižší cena 1 251 Kč

This newly revised and updated edition of the classic resource on museum marketing and strategy provides a proven framework for examining marketing and strategic goals in relation to a museum's mission, resources, opportunities, and challenges. Museum Marketing and Strategy examines the full range of marketing techniques and includes the most current information on positioning, branding, and e-marketing. The book addresses the issues of most importance to the museum community and shows how to Define the exchange » ... a dál?

Produkt Jossey Bass Museum Marketing and Strategy - Neil G. Kotler

Jossey Bass Museum Marketing and Strategy - Neil G. Kotler - parametry

Název produktu: Jossey Bass Museum Marketing and Strategy - Neil G. Kotler
Výrobce: NEUVEDEN
Minimální cena: 1 251 Kč
Maximální cena: 1 858 Kč
Ušetríte až: 607 Kč
Průměrné hodnocení uživatelů: 4 bodů z 5
Počet hodnocení: 1 x
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This newly revised and updated edition of the classic resource on museum marketing and strategy provides a proven framework for examining marketing and strategic goals in relation to a museum's mission, resources, opportunities, and challenges. Museum Marketing and Strategy examines the full range of marketing techniques and includes the most current information on positioning, branding, and e-marketing. The book addresses the issues of most importance to the museum community and shows how to Define the exchange process between a museum's offerings and consumer value Differentiate a museum and communicate its unique value in a competitive marketplace Find, create, and retain consumers and convert visitors to members and members to volunteers and donors Plan strategically and maximize marketing's value Achieve financial stability Develop a consumer-centered museum The Second Edition of a Groundbreaking Book This newly revised and updated edition of the classic resource on museum marketing and

strategy provides a proven framework for examining marketing and strategic goals in relation to a museum's mission, resources, opportunities, and challenges. Museum Marketing and Strategy examines the full range of marketing techniques and includes the most current information on positioning, branding, and e-marketing. The book addresses the issues of most importance to the museum community and shows how to Define the exchange process between a museum's offerings and consumer value Differentiate a museum and communicate its unique value in a competitive marketplace Find, create, and retain consumers and convert visitors to members and members to volunteers and donors Plan strategically and maximize marketing's value Achieve financial stability Develop a consumer-centered museum The book is filled with examples of best practices, programs, problem solving, and organizational behavior. Ten case studies illuminate marketing solutions with contributions from international museum professionals including Ruth

Rentschler, Kazuharu Ishida, Sarah Briggs, Mario Bucolo, and Yutaka Mino. 2nd Edition.


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