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Heath, Chip & Dan: Made to Stick: Why Some Ideas Survive And Others Die

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Publikace: Made to Stick: Why Some Ideas Survive And Others Die - Chip & Dan Heath. Mark Twain once observed, "A lie can get halfway around the world before the truth can even get its boots on". His observation rings true: Urban legends, conspiracy theories, and bogus public-health scares circulate ...a dál?

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Specifikace Heath, Chip & Dan: Made to Stick: Why Some Ideas Survive And Others Die

Kategorie Cizojazyčné knihy
Nejnižší cena 291 Kč

Publikace: Made to Stick: Why Some Ideas Survive And Others Die - Chip & Dan Heath. Mark Twain once observed, "A lie can get halfway around the world before the truth can even get its boots on". His observation rings true: Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas–business people, teachers, politicians, journalists, and others–struggle to make their ideas "stick". Why do some ideas thrive while others » ... a dál?

Produkt Heath, Chip & Dan: Made to Stick: Why Some Ideas Survive And Others Die

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Název produktu: Heath, Chip & Dan: Made to Stick: Why Some Ideas Survive And Others Die
Výrobce: NEUVEDEN
Minimální cena: 291 Kč
Maximální cena: 349 Kč
Ušetríte až: 58 Kč
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Publikace: Made to Stick: Why Some Ideas Survive And Others Die - Chip & Dan Heath. Mark Twain once observed, "A lie can get halfway around the world

before the truth can even get its boots on". His observation rings

true: Urban legends, conspiracy theories, and bogus public-health

scares circulate effortlessly. Meanwhile, people with important

ideas–business people, teachers, politicians, journalists, and

others–struggle to make their ideas "stick". Why do some ideas

thrive while others die? And how do we improve the chances of

worthy ideas? In Made to Stick, accomplished educators and idea

collectors Chip and Dan Heath tackle head-on these vexing

questions. Inside, the brothers Heath reveal the anatomy of ideas

that stick and explain ways to make ideas stickier, such as

applying the "human scale principle", using the "Velcro Theory of

Memory", and creating "curiosity gaps". In this indispensable

guide, we discover that sticky messages of all kinds–from the

infamous "kidney theft ring" hoax to a coach's lessons on

sportsmanship to a vision for a new product at Sony–draw their

power from the same six traits. Made to Stick is a book that will

transform the way you communicate ideas. It’s a fast-paced tour of

success stories (and failures)–the Nobel Prize-winning scientist

who drank a glass of bacteria to prove a point about stomach

ulcers; the charities who make use of "the Mother Teresa Effect";

the elementary-school teacher whose simulation actually prevented

racial prejudice. Provocative, eye-opening, and often surprisingly

funny, Made to Stick shows us the vital principles of winning

ideas–and tells us how we can apply these rules to making our own

messages stick. Publikace: Made to Stick: Why Some Ideas Survive And Others Die - Chip & Dan Heath.


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